Our proven Value Proposition Builder™ methodology has successfully delivered results in hundreds of organisations around the world.
The Value Proposition Builder™ has six elements that lead directly to the creation of a customer-centric value proposition. Using the methods, tools and techniques involved in this iterative process, there are clear outputs at each stage of the process, ultimately generating a focused roadmap for differentiation.
Outputs from working through the process include:
Growth strategy for your customers
Value Proposition summarised into a Value Proposition Blueprint™
Differentiation for your company based on deep research and insights
Optimal market positioning
Impact and links with your values and brand
Value-prioritised portfolio of products/services
Roadmap for your products and services development
Evidence for how you deliver value
Implementation transition programme with marketing/agencies, including value messaging
The value experiences of your clients through direct verbatims
Learn more about customer-centric value in our white paper
Harnessing Your Customer Truth explains how to create long-term growth by creating a value proposition that truly resonates with your customers.
“We use consultancies regularly however this work from Futurecurve has stood out by delivering truly new insights into our business and our relationships with our customers and is making an immediate and very significant impact on how we move forward.”