Why - our purpose
Poster Why - values - half size - 301019 v2.jpg
Poster What we do
How we do it

Our Team

Helen Blake  - Chief Executive  Helen is a strategist and B2B marketer. She spent over 20 years in senior positions for leading organisations including Accenture, Capgemini and KPMG, as well as creating growth strategies within new start-ups and mid-sized companies.  Helen's work at Accenture included Outsourcing, Financial Services and Ventures & Alliances. She was part of the founding management teams for Accenture joint venture companies such as Avanade (jv with Microsoft) and e-peopleserve (jv with BT), creating highly successful brand and go-to-market strategies for both companies.  She’s a pilot, is trained in Transactional Analysis and a member of the International Transactional Analysis Association, is an alumna of Stanford University Business School and is the co-author of the best-selling book Creating and Delivering your Value Proposition and Selling your Value Proposition.  Email: helenblake@futurecurve.com

Helen Blake - Chief Executive

Helen is a strategist and B2B marketer. She spent over 20 years in senior positions for leading organisations including Accenture, Capgemini and KPMG, as well as creating growth strategies within new start-ups and mid-sized companies.

Helen's work at Accenture included Outsourcing, Financial Services and Ventures & Alliances. She was part of the founding management teams for Accenture joint venture companies such as Avanade (jv with Microsoft) and e-peopleserve (jv with BT), creating highly successful brand and go-to-market strategies for both companies.

She’s a pilot, is trained in Transactional Analysis and a member of the International Transactional Analysis Association, is an alumna of Stanford University Business School and is the co-author of the best-selling book Creating and Delivering your Value Proposition and Selling your Value Proposition.

Email: helenblake@futurecurve.com

Mary Pasby  - Head of Research  Mary is an insight and research guru. She has been a senior business-to-business marketer for over 25 years for leading firms including KPMG, Coopers & Lybrand, Ericsson and BT. She has worked with numerous sales and service teams, marketers and business developers on in-depth market research, customer satisfaction and business development projects, market and brand positioning, planning and sales forecasting, key account management, portfolio management and new product development.  Mary is trained in Transactional Analysis.

Mary Pasby - Head of Research

Mary is an insight and research guru. She has been a senior business-to-business marketer for over 25 years for leading firms including KPMG, Coopers & Lybrand, Ericsson and BT. She has worked with numerous sales and service teams, marketers and business developers on in-depth market research, customer satisfaction and business development projects, market and brand positioning, planning and sales forecasting, key account management, portfolio management and new product development.

Mary is trained in Transactional Analysis.

Mark Otway  - Chairman  Mark had a thirty year career with Accenture and was a key individual in building their $2bn+ outsourcing business first by building the business in the UK, then by bringing the expertise gained to continental Europe and lastly by taking a global role in the leadership of the business.  Mark was directly involved in a number of ground-breaking BPO arrangements including BP Exploration F&A, the London Stock Exchange, Seeboard, New Holland Logistics and BP/Mobil. He has extensive experience of consulting, outsourcing and shared services both commercially and operationally, gained with major public and private sector organisations.

Mark Otway - Chairman

Mark had a thirty year career with Accenture and was a key individual in building their $2bn+ outsourcing business first by building the business in the UK, then by bringing the expertise gained to continental Europe and lastly by taking a global role in the leadership of the business.

Mark was directly involved in a number of ground-breaking BPO arrangements including BP Exploration F&A, the London Stock Exchange, Seeboard, New Holland Logistics and BP/Mobil. He has extensive experience of consulting, outsourcing and shared services both commercially and operationally, gained with major public and private sector organisations.

Suzi McGhee  - Client Liaison & Programme Manager  Suzi manages the day-to-day relationships and programmes with our clients and, in particular, with our clients’ customers when a programme involves customer experience interviews. Whether reporting, scheduling, or doing any of the numerous tasks required to keep a project on track, Suzi understands how to manage effective communication.  Having pursued a varied career path, Suzi has extensive experience in IT Implementation, support and training in media publications and as project manager in a web design agency. Suzi is qualified as a Behavioural Profiling Practitioner as well as having Transactional Analysis experience.

Suzi McGhee - Client Liaison & Programme Manager

Suzi manages the day-to-day relationships and programmes with our clients and, in particular, with our clients’ customers when a programme involves customer experience interviews. Whether reporting, scheduling, or doing any of the numerous tasks required to keep a project on track, Suzi understands how to manage effective communication.

Having pursued a varied career path, Suzi has extensive experience in IT Implementation, support and training in media publications and as project manager in a web design agency. Suzi is qualified as a Behavioural Profiling Practitioner as well as having Transactional Analysis experience.

Dr Tamara Howard  - Lead Consultant  Tamara is our sales expert. She is a highly experienced management consultant, with more than 25 years in the IT and Consulting Services sectors. She specialises in helping leading organisations to define and sell value proposition solutions, with specific emphasis on consultative sales and complex, big-deal selling.  Tamara has held top positions in Capgemini, PA Consulting, and IBM and has lived and worked around the world.  A graduate of Harvard University, she holds a PhD and has been a Post-Doctoral Research Fellow and Lecturer at Tufts University.

Dr Tamara Howard - Lead Consultant

Tamara is our sales expert. She is a highly experienced management consultant, with more than 25 years in the IT and Consulting Services sectors. She specialises in helping leading organisations to define and sell value proposition solutions, with specific emphasis on consultative sales and complex, big-deal selling.

Tamara has held top positions in Capgemini, PA Consulting, and IBM and has lived and worked around the world.

A graduate of Harvard University, she holds a PhD and has been a Post-Doctoral Research Fellow and Lecturer at Tufts University.

Julian Ferguson  - Lead Consultant  Julian has over 20 years’ experience in marketing, marketing strategy, CRM and developing compelling intellectual capital. He runs Futurecurve’s value proposition communications strategies for clients.  Julian has extensive experience at developing marketing programmes for large organisations, having started his career in advertising working with clients such as Microsoft, IBM and American Express for agencies Leo Burnett, Ogilvy & Mather. He founded and sold a technology company and has held senior marketing roles at leading management consulting firms.

Julian Ferguson - Lead Consultant

Julian has over 20 years’ experience in marketing, marketing strategy, CRM and developing compelling intellectual capital. He runs Futurecurve’s value proposition communications strategies for clients.

Julian has extensive experience at developing marketing programmes for large organisations, having started his career in advertising working with clients such as Microsoft, IBM and American Express for agencies Leo Burnett, Ogilvy & Mather. He founded and sold a technology company and has held senior marketing roles at leading management consulting firms.

Ryan Coyne  - Lead Consultant  Ryan has over 15 years experience in leading and supporting the commercial development of hypergrowth technology companies entering new markets. Prior to joining Futurecurve, Ryan worked for Enterprise Ireland (EI); the Irish Government trade development agency.  At Enterprise Ireland (EI), he led a team that expedited the market entry process of a portfolio of advanced technology entrepreneurs and SME’s exporting to the French market. EI is globally recognised as one of the most successful trade development agencies and is one of the largest venture capital investors in the EU. During his time at EI, Ryan’s focus was ICT (information and communications technology) and Cleantech. He played key role in the creation of an over €50 ML euro of incremental revenue and the creation of over 100 jobs at EI client companies exporting to the French market.  Ryan’s initial venture into the world of corporate technology was with Baltimore Technologies, a hypergrowth technology start-up that gained a dual listing on the LSE (FTSE 100) and Nasdaq stock exchanges. Ryan is passionate about advancing the growth trajectory of leading-edge technology companies and working closely with prominent tech entrepreneurs.

Ryan Coyne - Lead Consultant

Ryan has over 15 years experience in leading and supporting the commercial development of hypergrowth technology companies entering new markets. Prior to joining Futurecurve, Ryan worked for Enterprise Ireland (EI); the Irish Government trade development agency.

At Enterprise Ireland (EI), he led a team that expedited the market entry process of a portfolio of advanced technology entrepreneurs and SME’s exporting to the French market. EI is globally recognised as one of the most successful trade development agencies and is one of the largest venture capital investors in the EU. During his time at EI, Ryan’s focus was ICT (information and communications technology) and Cleantech. He played key role in the creation of an over €50 ML euro of incremental revenue and the creation of over 100 jobs at EI client companies exporting to the French market.

Ryan’s initial venture into the world of corporate technology was with Baltimore Technologies, a hypergrowth technology start-up that gained a dual listing on the LSE (FTSE 100) and Nasdaq stock exchanges. Ryan is passionate about advancing the growth trajectory of leading-edge technology companies and working closely with prominent tech entrepreneurs.

Alison Carter  - Administrator  Alison is Futurecurve’s administrator and she makes sure our office and all our administration systems run smoothly. Her background is working in a coaching, development and training environment, so Alison is extremely adept at working with people with a variety of requirements. This means she is great at ensuring that all our people, systems as well as our client management systems are all looked after highly effectively.  Alison is trained in Neuro-Linguistic Programming (NLP).

Alison Carter - Administrator

Alison is Futurecurve’s administrator and she makes sure our office and all our administration systems run smoothly. Her background is working in a coaching, development and training environment, so Alison is extremely adept at working with people with a variety of requirements. This means she is great at ensuring that all our people, systems as well as our client management systems are all looked after highly effectively.

Alison is trained in Neuro-Linguistic Programming (NLP).

In addition to our core team we have business, psychology and social science researchers all around the world.