Value is not about your products and services alone. Delivering differentiated value comes from an in-depth understanding of your customers’ experiences coupled with an aligned company culture. This is what we do.
Impact for our clients
A leading supplier of technical and operational services to top class manufacturers worldwide came to us because they had lost focus, were being commoditised and negotiations with customers were price-only led.
They achieved the following results as we helped them understand the key value they delivered for clients, the resultant value proposition delivered these results:
We helped a global finance company realise it had to change its way of engaging with smaller merchants across Europe. We ran a major Value Proposition project, which included customer and staff research, a series of internal and external workshops, creating a compelling over-arching value proposition with messaging and sales stories that resulted in a new way of doing business. A new retail campaign was born with these results: