Many companies face a fundamental problem: there is a sizeable and growing gap between what they offer and what their customers actually value. This value gap leads to lost sales, lower profits, commoditisation, failure to innovate and the wrong organisational structure potentially employing the wrong people. It can even threaten the company’s very survival.
Value is not about your products and services alone. Delivering differentiated value comes from an in-depth understanding of your customers’ experiences coupled with an aligned company culture. This is what we do.
Impact for our clients
Independent management consulting firm OEE Consulting was established to help clients deliver a better customer experience and improve business results. A five-year business plan was developed, with the ultimate aim of selling the company to enable further growth. Futurecurve ran a series of value proposition workshops: examining OEE’s competitive position, how the firm went to market, its business ambitions and the changes necessary to achieve them.
After receiving nine offers, OEE was bought by French customer management multinational Webhelp and merged with its subsidiary to form Gobeyond Partners.
Specialist technical and engineering business, LotusWorks, was seeking to grow the business further and aiming for sale. Futurecurve was engaged for a major value proposition project to help achieve its goals.
Working with Futurecurve, the company began to implement the necessary changes. Key account management was introduced. Website and communications were overhauled. Written proposals and quotations were updated to reflect core competencies, capabilities and added value. LotusWorks transformed into a client-centric business. Clients responded positively. Within three years, the size of LotusWorks’ business doubled.