Updated 25 April 2019

Futurecurve respects the privacy of its clients and users of its website. This privacy policy explains the data processing practises of Futurecurve.

In this policy when these terms are used: ‘We’, ‘Us’ and ‘Our’, means Futurecurve Limited and registered in England and Wales with company number 4742702 and whose registered office is at: Skyview House, 10 St Neots Road, Sandy, Beds, SG19 1LB, UK. Futurecurve is a leading management consulting practice specialising in strategic value proposition creation and implementation.

We operate this website: www.futurecurve.com and are active on social media platforms. This policy applies to our use of any personal information we collect from you via any of our online services.  It also relates to our use of any personal information which we obtain from you by phone, email, letters and other correspondence or in person.  For the Data Protection Act 2018 we are the data controller and we will ensure that all personal information supplied is held securely

Futurecurve takes your privacy very seriously and we are committed to protecting your personal information. We explain how we collect and use the information you give us through this Privacy and Cookie Policy, please read it carefully and if you have any questions contact: info@futurecurve.com  

Your information and how it is used
By using our website, you consent to us processing and collecting this data, on the terms and for the reasons which are explained below. 

The personal information that we collect from you will vary depending on the context of your interactions with us and the service and/or products that we are providing to you.  It may include but is not limited to, the following information about you:

  • Image and or voice captured through photography, filming, videotaping and/or audio recording

  • Demographic data such as your date of birth, gender, educational background, job title, professional memberships, country

  • Contact data such as email address, home and/or work postal address, postcode, phone numbers, etc

  • Payment data such as payment instruments (e.g. credit cards numbers) and the associated security code or other financial details where you make a payment to us

  • Information from queries and/or complaints registered with us

  • Information about the way you use our website, so that we can improve the effectiveness of our business (see Cookies Policy for more information)

  • Any other information which may be collected in the course of our interactions with you.

Please note that sometimes we will require you to provide additional personal information and sometimes sensitive personal information if it is necessary in order to provide you with a service or product.

We collect information about you when you:

  • Request products or services

  • Download white papers or articles

  • Participate in promotions

  • Attend events

  • Take qualifications

  • Enter competitions

  • You provide us with your personal information from your usage of our website and any other information you post on our website, email or send to us

  • You provide us with information during our interactions with you.

Persons under 16 years of age should not disclose to us any personal information without first getting the permission of a parent or guardian. 

We may use your information to:

  • Supply you with goods and services and information which you have requested

  • Analyse the information we collect so that we can administer, support and improve and develop our business and the services we offer

  • Predict what you might be interested in

  • Provide you with access to certain parts of our website

  • Ensure that content from our site is presented in the most effective manner for you and for your computer

  • Enable a consistent and proper performance of our operations and business

  • Contact you for your views on our products and services

  • Send you our newsletter from time to time

  • Provide you with information, products or services which we feel may interest you, where you have consented to be contacted for such purposes

  • Carry out our obligations arising from any contracts between you and us

  • Allow you to participate in interactive features of our service, when you choose to do so

  • Notify you about changes to our service

If you do not want us to use your information for marketing purposes, you can contact us directly by emailing info@futurecurve.com or click the unsubscribe link that will be on every marketing email that you receive from us.

Legal basis for processing your information
The GDPR requires us to rely on one or more lawful basis to use your personal information.  We consider the basis listed below as relevant:

  • Where you have provided your consent for us to use your personal information in a certain way (for example, we will ask for your consent to send you marketing material by email and we may ask for your explicit consent to collect special categories of your personal information).

  • Where necessary so that we can comply with a legal obligation to which we are subject (for example, where we are obliged to share your personal information with regulatory bodies which govern our work and services).

  • Where necessary for the performance of a contract to which you are a party or to take steps at your request prior to entering a contract (for example, to allow you to participate in an event for which you are registered).

  • Where there is a legitimate interest in us doing so if it is reasonably necessary to achieve our or others’ legitimate interests (as long as that processing is fair, balanced and does not unduly impact your rights).

‘Legitimate interests’ means our interests in conducting and managing our business. Our legitimate interests do not automatically override your interests.

We may use selected agents to process your information on our behalf, such as software providers to host our website.  Such third parties will be authorised to see and use your information only to fulfil their contractual obligations to us and will not be permitted to use it for any other purpose.  We retain full responsibility for how your personal information may be used by such agents. 

Disclosure of your personal information may be made to any of our group of companies e.g. subsidiaries, ultimate holding co, etc., as defined in section 736 of the UK Companies Act 1985 and to third parties in the following circumstances: prospective seller or buyer of all or part of our business or assets, in exceptional circumstances where we are legally required to do so e.g. any applicable regulation or to protect the rights, property, or safety of ourselves and others e.g. fraud protection and credit risk reduction.  

Data storage
We place great importance on the security of your personal information and take appropriate precautions to protect it.  We use a variety of security technologies and procedures to help us protect your personal data from unauthorised access, use or disclosure, e.g. use of encryption, etc.

However, no data transmission over the internet can be guaranteed to be 100% secure therefore any data which you send to our site is sent at your own risk.

The length of time we hold your personal information varies depending upon the type of information and its use.  We will hold information on our systems only for as long as necessary to provide the services and/or products that you have requested, or for other essential purposes e.g. resolving disputes, etc.

We will take all reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy.  Generally, we store and process your information within the European Economic Area (EEA).  Where we need to transfer your information outside of the EEA we will do so to countries which have been determined by the European Commission to have adequate levels of data protection and use a variety of legal mechanisms including contracts to help ensure your rights and protections.    

Futurecurve will not sell, rent, or loan our contact lists or our customer’s contact lists (including customer data) to any outside firms. Futurecurve adheres strictly to permission-based email policy. All mailings will have an option to unsubscribe. Unsubscribe requests are fulfilled within minutes and no further communications will be sent to users who have stated that they do not wish to receive mailings from Futurecurve.

If you do not want to receive information from our partner organisations about services which may be of interest to you, contact us directly by emailing info@futurecurve.com.

Please note that if you click on, or follow, any links from our site to external websites, please note that our privacy policy no longer applies.  Please check the privacy policies of any such external site before submitting any personal data, as we cannot accept any responsibility or liability in relation to them.

You have the right under the Data Protection Act to access the information which we hold about you.  If you wish to exercise this right please send your request to info@futurecurve.com.  To meet our costs in responding, we will charge you a fee of £25.

By using our website, you agree to our use of web cookies
Cookies consist of small files, often including unique identifiers, that are sent by web servers to web browsers, and which may then be sent back to the server each time the browser requests a page from the server.

Cookies are often used by web pages to help users navigate their website efficiently and perform certain functions within the page or login and web servers to identify users returning to a website.

Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session when the web browser is closed.

Cookies on this website
We use both session cookies and persistent cookies on this website.

Cookies do not contain any information that personally identifies you.

We may use the information we obtain from your use of our cookies for the following purposes:

  • Improve the website’s usability

  • Analyse the use of our website

  • In the administration of this website.

When you use our website, you may also be sent third party cookies.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at: http://www.google.com/privacypolicy.html

Google Analytics tracking (and most web tracking software) uses cookies to provide meaningful reports about your site visitors. However, Google Analytics cookies do not collect personal data about website visitors.

Most browsers allow you to refuse to accept cookies. For example:

  • In Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector

  • In Firefox you can block all cookies by clicking “Tools”, “Options”, and un-checking “Accept cookies from sites” in the “Privacy” box.

Blocking all cookies will, however, have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use many of the features of this website.

You can also delete cookies already stored on your computer. The method of doing so will depend upon your web browser. Instructions are available at the following URLs: still current?

Your rights
You have specific rights connected to the provision of your personal data with us. These include your right to request that we confirm to you what personal information we may hold (see above), withdraw consent or object to any decisions taken by us by automated means.

If you raise a concern with us and we do not address your request, you have the right to contact the Information commissioner’s Office to make a complaint: www.ico.org.uk