Multinational organisations and those reaching out to new international markets encounter unique cultural interactions that can have a tangible impact on how teams deliver and how business is won abroad.

Intercultural working (having a multicultural workforce) impacts the inner working of your organisation while conducting business in international markets raises cultural challenges that can have real impacts on business dealings abroad.

Both present challenges which are not easily overcome without developing an understanding of cultural sensitivities. Futurecurve works with clients, both multinationals and SMEs, to explore the nuances of cultural values and preferences to help create culturally conscious businesses that can thrive internally and abroad.

Intercultural Working

Our team of specialist intercultural consultants work in a highly facilitated, experiential, and emergent way in a workshop environment, enabling individuals to develop a deeper understanding of culture. We explore culture at an individual, professional and organisational level, heightening awareness and understanding of each person's cultural frame of reference and its impact on collaboration and communication.

In the workshop, we explore the complex nature of culture and how it is both socially and psychologically constructed. We help individuals understand their own cultural assumptions, values, and preferences that influence our cross-cultural interactions. We work with teams to learn new ways of interacting that can foster better intercultural working relationships.

Diagrams and models are shared with all participants, but the real outcome from this work is deeply personal, impacting behaviours and ways of working moving forward.

Conducting Business in International Markets

Go to market strategies and international export plans frequently underestimate the cultural element of business. We work with our clients to help them understand the very real cultural challenges of doing business in international markets to avoid costly mistakes by using country culture tools and analysis in a workshop environment.

Through our international markets workshop, we explore the culture of buyers in specific target countries to understand how they like to receive communications, what they expect to see on your website, how they respond best to set up meetings, what are appropriate business development techniques and how to behave (and not behave) during first meetings.

Contact Futurecurve today to develop strong multicultural teams and international go to market strategies that respect and empower cultural differences.