Celebrating 20 years of Futurecurve!
Image by Matthew Ball on Unsplash
The last 20 years have been truly incredible, filled with innovation, evolution and remarkable achievements – both for our clients and for our own Futurecurve team. And we’ve been privileged to meet some amazing people on the way.
Our story is one that’s intricately linked to the customer. We have always placed them at the heart of everything we do. In short, Futurecurve got here by bringing the outside in and combining it with the inside out; by working closely with each of our clients to understand their needs and bringing their customers and market into the ‘go to market’ process.
As a result, our clients end up with a value proposition that enables them to drive better business with tremendous confidence. That’s the difference we make.
Looking forward, increasingly we see marketers in B2C environments picking up responsibility for customer centric strategy. In a transactional world, customer centricity is dominated by making it easy and fast for the customer to buy through the online process using the technology in place. Data is captured to ensure repeated seamless and problem-free experiences for both the customer and the company.
While this inside-out only approach may work in B2C businesses, in a B2B environment, when customers may not have clarity on what they need to resolve a business problem, it is imperative we take a holistic view of the human in the system. How do we build working relationships with customers? Do we need to co-create solutions with them? How can we effectively package our products and services to meet customer needs? How do customers want to engage with us and where is AI helpful in this process?
Putting the customer – the human in the system – at the centre of value proposition development has paved the way for 20-years of success for us and our clients. Understanding ‘why’ remains our purpose and passion, acting as a focus for bringing together the opportunities and challenges that both the outside-in and inside-out experiences and ambitions have to offer successful businesses.
So, we’d like to raise a virtual glass of thanks and celebration to our wonderful clients over the last 20 years and aiming for many more years of our clients winning good profitable business, faster and more sustainably - all based on the value they add and the difference they make to their customers.