Our proven Value Proposition Builder™ methodology has successfully delivered results in hundreds of organisations around the world.

The Value Proposition Builder™ has six elements that lead directly to the creation of a customer-centric value proposition. Through the use of the methods, tools and techniques involved in this iterative process, there are clear outputs at each stage of the process, ultimately generating focused roadmap for differentiation.

Outputs from working through the process include:

  • A Value Proposition Blueprint for competitive advantage
  • A clear profile of your buyers, including personas
  • Validated customer insights of your real value
  • What offerings to take to market and how
  • Alternatives and substitutes
  • Clear roadmap for differentiating the entire customer experience
  • Evidence of how you deliver value
  • High level messaging themes for use in all marketing, advertising, sales and internal communications
Value Proposition Builder

Learn more about customer-centric value in our white paper:

Harnessing Your Customer Truth explains how to create long-term growth by creating a value proposition that truly resonates with your customers


Futurecurve is both innovative and a safe pair of hands, a very rare and compelling combination. They lead projects through thought leadership and push us in ways that challenge our thinking.
— Marketing SVP Europe, Global Financial Services