About Us

Founded in 2003, Futurecurve is a business and psychology consultancy that specialises in harnessing customer value. We understand business and people: customers are part of your system, not outside it.

For over 20 years, we have researched and analysed why customers behave, think and feel as they do, finding out what they truly value. Converting this into effective go-to-market strategies for our clients is where our expertise delivers maximum positive impact.

Our clients win better and more profitable business, faster and more sustainably, based on the difference they make to their customers (moving away from ‘what we do and how we do it’ communications).

HELEN BLAKE

Chief Executive

Helen works with organizations including FTSE 250 companies, Governmental organizations,and major Professional Services firms, building client value that drives growth and a solid business. Helen spent over 25 years in executive positions for management consultancies Accenture, KPMG and Capgemini, living and working in Paris, New York and Singapore before returning to her native UK. She writes and speaks extensively on creating customer value to grow better business. Helen is also an organisational psychologist, executive coach and mentor to business leaders, and is an alumna of Stanford Graduate School of Business.

MARY PASBY

Head of Research

Mary is an insights and research expert. She has been a senior business-to-business researcher and strategic marketer for over 25 years, working in leading firms including KPMG, PwC, Ericsson and BT. She works with C-suite executives, sales and service teams, marketers and business developers on in-depth market research, customer insights generation and business development projects, market and brand positioning, planning and sales forecasting, key account management, portfolio management and new product development. Mary is trained in Transactional Analysis, Interpretative Phenomenological Analysis, and is a member of the Association for Qualitative Research.

HELEN CHARLES-EDWARDS

LEAD CONSULTANT

Helen’s passion and expertise lies in partnering with organisations to align internal ways of working to their purpose and ambitions. She has more than 20 years of experience in Organisation Design and Development across a wide range of global and UK based organisations. She understands change in complex human systems and what it takes to genuinely shift the status quo. Helen is an Organisational Transactional Analyst and an internationally approved TA trainer and supervisor. She is a qualified Leadership Coach and Mentor, is certified in Agile Project Management, and holds a post-graduate diploma in Management Studies, University of Oxford.

DR TAMARA HOWARD

Lead Consultant

Tamara is our sales expert. She is a highly experienced management consultant, with more than 25 years in the IT and Consulting Services sectors. She specialises in helping leading organisations to define and sell value proposition-led solutions, with specific emphasis on consultative sales and complex, big-deal selling. Tamara has held top positions in Capgemini, PA Consulting, and IBM and has lived and worked around the world. A graduate of Harvard University, she holds a PhD and has been a Post-Doctoral Research Fellow and Lecturer at Tufts University.

KEPLER KNOTT

Director at Large, Americas

Kepler is a senior consultant specialising in the delivery of research, strategy and communications, helping our Americas-based clients create and grow markets. He specialises in projects for large enterprises especially those selling services. Whether for founders at investor-backed companies or with Fortune 500 leaders, he believes all his work helps create and tell stories that enable growth in capital, customers, and employees. He is a former Director of Market & Competitor Intelligence for Accenture. He is a Graduate of Duke University and Middlebury Institute of International Studies and is a former US Army intelligence officer.

RYAN COYNE

Lead Consultant

Ryan has over 15 years’ experience in leading and supporting the commercial and business development for hypergrowth technology companies entering new markets. Prior to joining Futurecurve, Ryan worked for Enterprise Ireland (EI); the Irish Government trade development agency. He played a key role in the creation of an over €50 ML euro of incremental revenue and the creation of over 100 jobs at EI client companies exporting to the French market. Ryan is passionate about advancing the growth trajectory of leading-edge technology companies and working closely with prominent tech entrepreneurs.