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Close the value gap


With our deep insights, you'll deliver the value that customers are looking for

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Close the value gap


With our deep insights, you'll deliver the value that customers are looking for

Is your business doing the right things? 

Today, there's a growing gap between what businesses do and what their customers want.  Futurecurve exists to help you close it.

We dig deep into customers' behaviour, emotions and psychology to really understand how they experience your business.  Then we work with you to create new value propositions that are proven to drive top-line growth.


Learn more about customer-centric value in our white paper:

Harnessing Your Customer Truth explains how to create long-term growth by creating a value proposition that truly resonates with your customers

Buy or read an extract from the best selling book 

Creating & Delivering your Value Proposition.

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Your Challenges


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Your Challenges


Our clients face five major challenges today:

Commoditisation

A need for differentiation

The rise of customer power

Product-centricity

The demand for constant innovation

To thrive in the face of these challenges, businesses need an alternative to the traditional approach of creating, marketing and selling products and services.

We believe it's all about value.  When you understand customers' needs and challenges on an emotional and a practical level, you can devise a value proposition that's the foundation for a more agile, customer-centric way of doing business.

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Our Method


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Our Method


We help you discover, design and build value for your customers. To do this, we reveal the gap between your customers' experience and your own perception of the value you create. Then we work with you to create compelling value propositions that bridge the gap.

What sets Futurecurve's method apart is our blend of psychology practice and business experience. Using a unique research process called IPTATM, our Value Proposition BuilderTM methodology examines how your customers think, feel and behave, uncovering hidden gems and real truths about how they value your business.

Our book, the definitive guide to 'Creating & Delivering your Value Proposition' includes our design methodology in detail.

Ultimately, our method makes sure you're doing what customers want - so you can drive revenue, loyalty and profitability.

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The Proof


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The Proof


All our clients talk about a huge increase in confidence as a result of our work.

Most importantly they see real, tangible results:

  • Increased revenues
  • Higher employee engagement
  • Better profitability
  • Strategic clarity
  • Avoiding commoditisation
  • Software company - contract renewals up 35% in 12 months
  • Financial services client - customer churn down from 15% to 6%, profits up 12% over 2 years
  • Engineering firm - 110% sales growth in one year
  • Professional services - £8m in sales from new market in 1 year
The big win for me was the Customer Value Experience. The deep level of information and insights that Futurecurve uncovered was astonishing. Not in a million years would my customers have shared that vital information with me
— Paul Foley, CEO, DreamTec