Value Propositions & Customer Experience.jpg
Commoditisation_differentiation_customer power_product-centricity_innovation.jpg
Value Proposition Methodology.jpg
Value Propositions Our clients.jpg
Insights Value Propositions Customer Experience Innovation.jpg
Value Propositions & Customer Experience.jpg

Achieve a truly customer-centric business


Innovation Research, Value Propositions and Customer Experience

SCROLL DOWN

Achieve a truly customer-centric business


Innovation Research, Value Propositions and Customer Experience

Organisations need help to make the shift from being product led to becoming truly customer centric. The essential part of this journey is to understand what customers value and why. That's what we do.

As social science researchers, business consultants and psychologists, we work with you to interpret people's behaviour and solve complex business problems.


It's official in 2016. Ireland is the fastest growing economy in Europe.

Futurecurve are proud to continue to support this success through our 7 year partnership with Enterprise Ireland. Read more

 

 

Learning, development & training workshops to help you uncover your competitive advantage.

Being heavily interactive, fast paced and fun, our workshops are packed full of learning. We work you hard and challenge you on your specific business issues to arrive at a useable and powerful outcome for your organisation.  Read more...

Learn more about customer-centric value in our white paper:

Harnessing Your Customer Truth explains how to create long-term growth by creating a value proposition that truly resonates with your customers

Buy or read an extract from the best selling book Creating & Delivering your Value Proposition.


Commoditisation_differentiation_customer power_product-centricity_innovation.jpg

Your Challenges


SCROLL DOWN

Your Challenges


Our clients face five major challenges today:

Commoditisation

A need for differentiation

The rise of customer power

Product-centricity

The demand for constant innovation

To thrive in the face of these challenges, businesses need an alternative to the traditional approach of creating, marketing and selling products and services.

We believe it's all about value.  When you understand customers' needs and challenges on an emotional and a practical level, you can devise value propositions and customer experiences that are the foundation for a more agile, customer-centric way of doing business.

Value Proposition Methodology.jpg

Our Method


SCROLL DOWN

Our Method


We help you discover, design and build value for your customers. To do this, we reveal the gap between your customers' experience and your own perception of the value you create. Then we work with you to create compelling value propositions and customer experiences that bridge the gap.

What sets Futurecurve's method apart is our blend of psychology practice and business experience. Incorporating a unique innovation research process called IPTATM which blends phenomenology with transactional analysis, our Value Proposition BuilderTM methodology examines how your customers think, feel and behave, uncovering hidden gems and real truths about how they value your business.

Our book, the definitive guide to 'Creating & Delivering your Value Proposition' includes our design methodology in detail.

Ultimately, our method makes sure you're doing what customers value - so you can drive revenue, loyalty and profitability.

Value Propositions Our clients.jpg

The Proof


SCROLL DOWN

The Proof


All our clients talk about a huge increase in confidence as a result of our work.

Most importantly they see real, tangible results:

  • Increased revenues
  • Higher employee engagement
  • Better profitability
  • Strategic clarity
  • Avoiding commoditisation
  • Improved customer experiences

 

  • Software company: contract renewals up 35% in 12 months
  • Financial services client: customer churn down from 15% to 6%, profits up 12% over 2 years
  • Engineering firm: 110% sales growth in one year
  • Professional services: £8m in sales from new market in 1 year
The big win for me was the Customer Value Experience. The deep level of information and insights that Futurecurve uncovered was astonishing. Not in a million years would my customers have shared that vital information with me
— Paul Foley, CEO, DreamTec
Insights Value Propositions Customer Experience Innovation.jpg

Sharing our insights


Read our latest blog posts

SCROLL DOWN

Sharing our insights


Read our latest blog posts