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Achieve a truly customer-centric business


Innovation Research, Value Propositions and Customer Experience

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Achieve a truly customer-centric business


Innovation Research, Value Propositions and Customer Experience

We're experts at enabling companies to achieve a truly customer-centric business.

This is important because customer needs, buying behaviours and service expectations are constantly evolving so the 'traditional' ways of generating business no longer work well.

We define customer-centricity as:
"The continuous and active involvement of the customer throughout the whole organisation in the co-design, provision and use of desirable products and services for mutual benefit."

Regardless of the size and complexity of your business customer-centricity is achievable, affordable and increasingly important to sustainable business growth. Our unique methodology has a proven 12 year track record and has been recognised by leading businesses and thought leaders as class leading.


Learn more about customer-centric value in our white paper:

Harnessing Your Customer Truth explains how to create long-term growth by creating a value proposition that truly resonates with your customers

Buy or read an extract from the best selling book 

Creating & Delivering your Value Proposition.


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Your Challenges


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Your Challenges


Our clients face five major challenges today:

Commoditisation

A need for differentiation

The rise of customer power

Product-centricity

The demand for constant innovation

To thrive in the face of these challenges, businesses need an alternative to the traditional approach of creating, marketing and selling products and services.

We believe it's all about value.  When you understand customers' needs and challenges on an emotional and a practical level, you can devise value propositions and customer experiences that are the foundation for a more agile, customer-centric way of doing business.

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Our Method


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Our Method


We help you discover, design and build value for your customers. To do this, we reveal the gap between your customers' experience and your own perception of the value you create. Then we work with you to create compelling value propositions and customer experiences that bridge the gap.

What sets Futurecurve's method apart is our blend of psychology practice and business experience. Using a unique innovation research process called IPTATM, our Value Proposition BuilderTM methodology examines how your customers think, feel and behave, uncovering hidden gems and real truths about how they value your business.

Our book, the definitive guide to 'Creating & Delivering your Value Proposition' includes our design methodology in detail.

Ultimately, our method makes sure you're doing what customers want - so you can drive revenue, loyalty and profitability.

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The Proof


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The Proof


All our clients talk about a huge increase in confidence as a result of our work.

Most importantly they see real, tangible results:

  • Increased revenues
  • Higher employee engagement
  • Better profitability
  • Strategic clarity
  • Avoiding commoditisation
  • Improved customer experiences

 

  • Software company: contract renewals up 35% in 12 months
  • Financial services client: customer churn down from 15% to 6%, profits up 12% over 2 years
  • Engineering firm: 110% sales growth in one year
  • Professional services: £8m in sales from new market in 1 year
The big win for me was the Customer Value Experience. The deep level of information and insights that Futurecurve uncovered was astonishing. Not in a million years would my customers have shared that vital information with me
— Paul Foley, CEO, DreamTec
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Sharing our insights


Read our latest blog posts

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Sharing our insights


Read our latest blog posts