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Achieve a truly customer-centric business


Innovation Research, Value Propositions and Customer Experience

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Achieve a truly customer-centric business


Innovation Research, Value Propositions and Customer Experience

Organisations need help to make the shift from being product led to becoming truly customer centric. The essential part of this journey is to understand what customers value and why. That's what we do.

As social science researchers, business consultants and psychologists, we work with you to interpret people's behaviour and solve complex business problems.


We are excited to announce that our latest book 'Selling your Value Proposition' is now available.

Amazon.co.uk - Buy here

Amazon.com - Buy here

Download a sample chapter

In the Press: Our CEO, Helen Blake, is quoted in the Independent.ie. 

The key to establishing your value proposition is to interview your customers, says author Helen Blake. "Don't rely on a questionnaire, to get under the skin of what matters to them you need to sit down and talk." Read more...

Learn more about customer-centric value in our white paper:

Harnessing Your Customer Truth explains how to create long-term growth by creating a value proposition that truly resonates with your customers

Buy or read an extract from the best selling book Creating & Delivering your Value Proposition.


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Your Challenges


Your Challenges


Our clients face five major challenges today:

Commoditisation

A need for differentiation

The rise of customer power

Product-centricity

The demand for constant innovation

To thrive in the face of these challenges, businesses need an alternative to the traditional approach of creating, marketing and selling products and services.

We believe it's all about value.  When you understand customers' needs and challenges on an emotional and a practical level, you can devise value propositions and customer experiences that are the foundation for a more agile, customer-centric way of doing business.

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Our Method


Our Method


We help you discover, design and build value for your customers. To do this, we reveal the gap between your customers' experience and your own perception of the value you create. Then we work with you to create compelling value propositions and customer experiences that bridge the gap.

What sets Futurecurve's method apart is our blend of psychology practice and business experience. Incorporating a unique innovation research process called IPTATM which blends phenomenology with transactional analysis, our Value Proposition BuilderTM methodology examines how your customers think, feel and behave, uncovering hidden gems and real truths about how they value your business.

Our book, the definitive guide to 'Creating & Delivering your Value Proposition' includes our design methodology in detail.

Ultimately, our method makes sure you're doing what customers value - so you can drive revenue, loyalty and profitability.

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The Proof


The Proof


All our clients talk about a huge increase in confidence as a result of our work.

Most importantly they see real, tangible results:

  • Increased revenues
  • Higher employee engagement
  • Better profitability
  • Strategic clarity
  • Avoiding commoditisation
  • Improved customer experiences

 

  • Software company: contract renewals up 35% in 12 months
  • Financial services client: customer churn down from 15% to 6%, profits up 12% over 2 years
  • Engineering firm: 110% sales growth in one year
  • Professional services: £8m in sales from new market in 1 year
The big win for me was the Customer Value Experience. The deep level of information and insights that Futurecurve uncovered was astonishing. Not in a million years would my customers have shared that vital information with me
— Paul Foley, CEO, DreamTec
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Sharing our insights


Read our latest blog posts

Sharing our insights


Read our latest blog posts