Creating and Delivering Your Value Proposition:
Managing Customer Experience for Profit
For change makers, innovators and strategists
"Don’t invest in any marketing, go-to-market or customer experience programmes without first taking on board the approaches of this book."
- Les Mara, BPO Head of Europe, HP
Our bestselling book tells you why and shows you how.
The world-leading step-by-step guide to creating a value proposition.
Follow the step-by-step process in this book and you will:
- Make it easy for your customers to buy from you
- Engage and convert better prospects
- Pursue the right opportunities
- Improve your cost of sale
- Generate high levels of repeat business
- Avoid price erosion
- Keep margins solid
Step-by-step, the authors take you through the stages in creating your value proposition.
Experts in sales, marketing and strategy for more than 20 years each, they have combined their experience and give you a simple framework to follow.