SELLING Your Value Proposition:
HOW TO TRANSFORM YOUR BUSINESS INTO A SELLING ORGANIZATION
For businesses (traditional and new) and entrepreneurs that want to (re)connect to their customers and provide products and services of genuine value to them.
"This book is essentially the best business mentor you'll ever meet."
- Andrew Grant, Chief Executive, Aylesbury Vale District Council
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.