Selling Your Value Proposition:

For businesses (traditional and new) and entrepreneurs that want to (re)connect to their customers and provide products and services of genuine value to them.

"This book is essentially the best business mentor you'll ever meet."

- Andrew Grant, Chief Executive, Aylesbury Vale District Council

Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

A must read for the transformational leader of the future
— Cate Gutowski, VP Commercial Digital Thread, GE
A critically important manual for a digital, disruptive age
— Dave Gray, Founder, XPLANE
See our other book too

See our other book too

If we keep looking at our customers through the same lens, having the same conversations with them, telling them the same things, not properly hearing the answers, we wake up one day and we don’t understand eachother any more - and worse, we have been replaced
— Andy Head, Business Development Director, NATS