Books
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The best-selling definitive guide to value proposition design
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How to Transform Your Business into a Selling Organization
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Quickly learn the 4 reasons why you may not be providing customers with value and how you can correct this.
See examples of sales insights, learn how to create your own and test your readiness for an insight selling approach.
“Selling your Value Proposition is a must read for the transformational leader of the future”
“Futurecurve’s book is essential reading for strategic marketers and those involved with setting go-to-market and product strategy. To generate returns on your activities, don’t invest in any programmes without reading this book first.”