Learn about customer-centric value proposition design and development
How to Transform Your Business into a Selling Organization
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The best-selling definitive guide to value proposition design
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Value Proposition White Paper
Quickly learn the 4 reasons why you may not be providing customers with value and how you can correct this.
Sales Insights White Paper
See examples of sales insights, learn how to create your own and test your readiness for an insight selling approach.
Selling your Value Proposition is a must read for the transformational leader of the future
Futurecurve’s book is essential reading for strategic marketers and those involved with setting go-to-market and product strategy. To generate returns on your activities, don’t invest in any programmes without reading this book first.