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Quickly learn the 4 reasons why you may not be providing customers with value and how you can correct this.
See examples of sales insights, learn how to create your own and test your readiness for an insight selling approach.
The best-selling definitive guide to value proposition design
Download an extract or buy the book.
“Futurecurve’s book is essential reading for strategic marketers and those involved with setting go-to-market and product strategy. To generate returns on your activities, don’t invest in any programmes without reading this book first.”