The New Normal

Most leading business writers, economists and social scientists are saying we are experiencing not another downturn but a fundamental restructuring of our economic and social order. Tomorrow’s possibilities will be different and better for those who are prepared.

For a lot of us, near-term survival will be the only agenda item, but once we are past the panic stage, it’s time to think strategy again (see post titled: Strategy and the Fat Smoker). The economist Dr David Fleming wisely said at a recent conference, “Large-scale problems do not require large-scale solutions – they require small-scale solutions within a large scale framework.” This time we are in shouts for strategy rather than knee jerk responses, if ever I heard it.

There will be less financial leverage and more government involvement. The price for risk will be much higher but innovation will abound. We are a creative species and investors looking for opportunities will start to shift away from financial services[1] and towards areas such as renewable energy, software, genetics and agriculture opportunities.

There is also a shift in consciousness happening. A desire to move away from pure profit-induced materialism towards an appreciation that the whole world matters and a new type of altruism. We’ll see less power-over behaviour and much more power-with. Long may this continue, I say.

We have selected some of the best articles and books for you to read…

Articles to link to:

The New Normal

A Less Selfish Capitalism (May require registration to read full article)

The Green New Deal

The Great Turning: from Empire to Earth Community

“To those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the world’s resources without regard to effect. For the world has changed, and we must change with it.”

From the inaugural address of US President Barack Hussein Obama, on 20th January 2009

[1] Although the ethical banks are booming, Triodos just posted huge growth.

ViewsCindy Barnes