There is a big spectrum in good communication between what constitutes marketing spin versus what is a totally honest representation of your business, or you as an individual.
We are advocates of discovering and harnessing what constitutes value. And this value has to be real – in other words truly valued by your ‘customers’ – and it has to be real in that you have to be able to deliver it, so it has to be based on true core competencies and real processes.
Here’s an example of some personal honesty that may have gone a little too far. Judge for yourself and let me know what you think.