The Economist – proof of a good value proposition

On Tuesday, the Economist announced that it was bucking the trend of steep declines shown by most magazine owners with a circulation increase of 6.4%, a 26% increase in operating profit, a turnover increase of 17% and an 18% increase in pre-tax profits.

The outgoing Chairman, Robert Wilson, attributed the growth in part to a ‘flight to quality’ among advertisers.

I believe he’s right and I also believe the Economist is proof of what happens when you have a very strong value proposition for the right target audience.