Posts tagged value proposition builder
Are you mad? Choose your markets well

The ‘Value Proposition Builder’ has six phases, or inputs, that lead to the creation of your Value Proposition, the output of which can be a statement, a full template or a range of high level messaging which is then used as the internal ‘blueprints’ for all your sales and marketing communication.

This first Market phase answers the question, “Who is most likely to buy your product/service?”

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