Posts tagged social networking
Social Media and Love have one thing in common – they both stimulate oxytocin

statement than you realise. Oxytocin is the so called ‘cuddle hormone’ credited with forming the unshakable bond between mother and daughter and in stimulating empathy, trust and generosity. A recent nine year study by Paul Zak, Professor at Claremont Graduate University, has shown oxytocin to be the “social glue” that adheres families, communities and societies and his most recent study would suggest that oxytocin is key to stimulating our increasing need for constant connectivity to our friends and increasingly business contacts via Twitter, Facebook, email, text and phone. Essentially our brain reacts to tweeting in the same way as it does to physical face-to-face engagement with people we trust and company we enjoy.

Read More
Selling to the Post-recession Buyer

In the developed world, until last year we had 15 years of uninterrupted prosperity where growth was a permanent feature. Between 1995 and 2005 disposable incomes increased in the slower economies by 10% and in the highest growth economies by as much as 33%. That economic landscape has had a profound impact on our buying habits. We could afford to be curious about gadgets and new technology, indulge ourselves in premium products and just-for-fun experiences.

Read More