Posts tagged social media marketing
Social media or narcissism – where’s the line?

The message starts, “Dear Cindy, I’d like to arrange a time to speak with you…..”.  It then goes on to tell me how wonderful the company is at doing xyz and how their core competence is abc.  You get the idea.

I receive at least five such emails or messages via LinkedIn every week.  Not one of them takes the time and effort to research me, research Futurecurve or tell me how their ‘core competence’ matches what I might be interested in.

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Can you Tweet your Value Proposition?

How Social Media is enforcing companies to value their Value Proposition
By David Quaid, SEO Director at Primary Position

“We’re rapidly becoming “Generation Now” – we want news, information, data and fun – now. Right now, right this very minute. We can’t wait. News on the hour every hour doesn’t work – we need it as it happens. If you can’t be good and be quick you’re going to get in the way.”

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How to generate social media leads

The rules of marketing and selling have changed because buyers have changed.  Today’s buyers want to be educated and not sold to and if you are not educating them then you can bet your competitors are.  The new social etiquette of social media marketing, inbound marketing, online marketing, whatever you call it is that you have to give to get. Seth Godin says “The Internet rewards relentless generosity.” and the more you worry about pay day, the less you are going to make.

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Social Media and Love have one thing in common – they both stimulate oxytocin

statement than you realise. Oxytocin is the so called ‘cuddle hormone’ credited with forming the unshakable bond between mother and daughter and in stimulating empathy, trust and generosity. A recent nine year study by Paul Zak, Professor at Claremont Graduate University, has shown oxytocin to be the “social glue” that adheres families, communities and societies and his most recent study would suggest that oxytocin is key to stimulating our increasing need for constant connectivity to our friends and increasingly business contacts via Twitter, Facebook, email, text and phone. Essentially our brain reacts to tweeting in the same way as it does to physical face-to-face engagement with people we trust and company we enjoy.

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