How do I create my online value proposition is a question I get asked often. When I say that it’s still about strategy and planning, I can see people’s eyes glaze over. I know they’re thinking, “but this is too hard, will take too long” or “yes, but, I want to do stuff now, not think or plan it.” Now, I’m being harsh but you get my point. So let’s break down what to do.
Creating your online value proposition is not a stand-alone task. It needs to be developed from your offline value proposition and your business strategy and objectives.Read More