Posts tagged social media
Online value proposition

How do I create my online value proposition is a question I get asked often. When I say that it’s still about strategy and planning, I can see people’s eyes glaze over. I know they’re thinking, “but this is too hard, will take too long” or “yes, but, I want to do stuff now, not think or plan it.” Now, I’m being harsh but you get my point. So let’s break down what to do. 

Creating your online value proposition is not a stand-alone task. It needs to be developed from your offline value proposition and your business strategy and objectives.

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Social media or narcissism – where’s the line?

The message starts, “Dear Cindy, I’d like to arrange a time to speak with you…..”.  It then goes on to tell me how wonderful the company is at doing xyz and how their core competence is abc.  You get the idea.

I receive at least five such emails or messages via LinkedIn every week.  Not one of them takes the time and effort to research me, research Futurecurve or tell me how their ‘core competence’ matches what I might be interested in.

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Can you Tweet your Value Proposition?

How Social Media is enforcing companies to value their Value Proposition
By David Quaid, SEO Director at Primary Position

“We’re rapidly becoming “Generation Now” – we want news, information, data and fun – now. Right now, right this very minute. We can’t wait. News on the hour every hour doesn’t work – we need it as it happens. If you can’t be good and be quick you’re going to get in the way.”

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How to generate social media leads

The rules of marketing and selling have changed because buyers have changed.  Today’s buyers want to be educated and not sold to and if you are not educating them then you can bet your competitors are.  The new social etiquette of social media marketing, inbound marketing, online marketing, whatever you call it is that you have to give to get. Seth Godin says “The Internet rewards relentless generosity.” and the more you worry about pay day, the less you are going to make.

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