Posts tagged reduces sales costs
Value Proposition: 6 essential need-to-knows

Now we all know rationally that nothing in life is easy and that a bit of blood, sweat and tears usually pays off with a good result. But as humans, secretly and emotionally we hope for (and are always on the look out for) the quick answer and the short-cut solution – the infamous ‘silver bullet’. The surge in interest in ‘value proposition’ suggests that we’re hopeful it’ll prove to be one of those silver bullets.

There isn’t an easy answer but we’ve put together the essential 6 things to help smooth your value proposition journey.

Read More