Posts tagged emotions

It’s been a funny old year for research. Right up to the day before the UK’s June referendum on EU membership, polls were predicting a narrow margin of victory for the Remain campaign. Many added that wavering voters would beat a last-minute retreat to the relative comfort zone of the status quo. As it turned out, of course, there was a narrow margin of victory for dynamiting the status quo. Five months later, also contradicting the pollsters, a narrow (and at the time of writing, disputed) US presidential election result delivered another raised middle finger to business-as-usual.

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