Posts tagged customer experience
Spiders, monsters and feedback – oh my!

There are more negative emotional words (62%) than positive words (32%) in the English dictionary. The disproportionate way our brain has of filtering data, will have a significant impact on whether a customer chooses to spend money with your organisation again. When working with clients, we encourage them to understand and measure their value using the Value equation...

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What one truck’s dangerous driving taught me about sales strategy

When a truck pulled out in front of my car I swerved out of the way and mentally made a note of the truck’s features. Three years later, all I remember about that vehicle is the bright, well-known store logo. To this day I refuse to buy anything from this store, although the only thing I have against it is that one member of staff made me feel unsafe while driving my car. I wonder whether the safe driving of the delivery employees was part of the organization in question’s sales and marketing strategy?

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