Posts tagged customer centric
It’s all about me: why B2B customers aren’t listening

Draw a cup. What do you see? A stylish item of crockery? A football trophy? Half of a bra? The point of this classic psychology exercise is to show that what one person says can be interpreted by others in many different ways. Now draw a “seamless integrated solution”. Your IT supplier would doubtless sketch out a perfect system that solves all your problems. But what would you draw?

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No more baby birds: the rise of customer power

Think your customers are out there, passively waiting for you to bring them the next juicy morsel of product? Think again. Today’s business-to-business customers are more likely to be busy comparing you with competitors – or even working out completely new ways of doing whatever it is your business helps out with. It’s time for a different kind of relationship. 

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