Posts tagged UK election
What happens in politics when you don’t have a value proposition

Today’s Times newspaper shows a great example of what happens when you come up with a great idea, even ‘The Big Idea’, internally but fail to ask and test it with your customers, in this case UK voters.  A salutary lesson for all those internally made-up value propositions.  As we repeatedly say, you MUST engage your customers in the process.

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