Posts tagged Solutions
8 Tips to Building a Sales Person’s Value Proposition?

What is a sales person’s value proposition? This very interesting question was posed recently on LinkedIn.  The questioner asked: Is it Product Knowledge? Is It Customer Relationship? Is it Negotiation or Communications Skills? In this era of Web 2.0 – where buyers are better informed and demanding and have direct access to vendors and in an environment where businesses are reducing sales & marketing costs, what is the reason companies will continue to rely on sales people over other means to deliver sales?

Read More
What do the following have in common…?

Customer experience, voice of the customer, market selection, client selection, client benefits, ROI measurement, no price erosion, not discounting, reducing risk of purchase, case studies, substitutes, alternatives, Total Cost of Ownership, benefits realisation, product or service management, solution development…

Answer: They all link and work together to create your value proposition.

Read More
Review your Offerings to stay Profitable

A travel industry client of a colleague recently reduced its offerings down to a narrow niche of cruises and then focused its marketing effort and management time on ensuring these were profitable and generated cash quickly. While there was a temporary fall in sales, the company returned to positive cash flow and profit within a matter of weeks.

Read More