Posts tagged Social media
Social Media and Love have one thing in common – they both stimulate oxytocin

statement than you realise. Oxytocin is the so called ‘cuddle hormone’ credited with forming the unshakable bond between mother and daughter and in stimulating empathy, trust and generosity. A recent nine year study by Paul Zak, Professor at Claremont Graduate University, has shown oxytocin to be the “social glue” that adheres families, communities and societies and his most recent study would suggest that oxytocin is key to stimulating our increasing need for constant connectivity to our friends and increasingly business contacts via Twitter, Facebook, email, text and phone. Essentially our brain reacts to tweeting in the same way as it does to physical face-to-face engagement with people we trust and company we enjoy.

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