Posts tagged Short term v long term
Strategy and the Fat Smoker

I had a conversation with a journalist the other day who asked me if the best way of weathering the recession was to put strategic plans on hold in favour of more tactical actions that produce more immediate results. I resisted the temptation to snarl and politely told him that if I see yet another email coming out from Business Link and the like telling me how to “cut costs and save money during the recession” I’ll scream!

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