Posts tagged Selling
The secret of confident businesses: selling what customers really value

We are delighted to announce the publication of our new book Selling your Value Proposition, which explains how to transform your business into selling organization. The prize for doing this? Engaged customers and employees, solid revenues, a sense of business community and a successful sales process. In summary – a confident business, where everyone knows what they are doing and why.

Read More
Why Am I Talking?

In our interactions with others, we will sometimes find that there is a shift in the power balance between us.  Often this shift leaves us feeling uncomfortable, as if something went wrong. For example, I might feel like I'm doing all the work and no matter how much I do it's never enough and you always criticise me. Transactional Analysis (one of the psychology disciplines) uses a model of human interaction called the Drama Triangle. Here we apply this to selling...

Read More