Posts tagged Personas
Context is king for building stronger customer relationships

The more we know about a customer’s context, the more meaningful and mutually beneficial our customer relationships can be.  Marketing content in the absence of customer context will lead to wasted effort, wasted money and won’t deliver the desired results. Understand and work with context to build long-term, mutually beneficial customer relationships.

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Are you mad? Choose your markets well

The ‘Value Proposition Builder’ has six phases, or inputs, that lead to the creation of your Value Proposition, the output of which can be a statement, a full template or a range of high level messaging which is then used as the internal ‘blueprints’ for all your sales and marketing communication.

This first Market phase answers the question, “Who is most likely to buy your product/service?”

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