Posts tagged Organisational life cycle
Why companies lose customers as they get bigger

By neglecting the natural lifecycle process of an organisation, companies risk damaging their customers’ trust.

Companies are born, they’re established or formed, they grow and develop, they reach maturity, they begin to decline and age and – if nothing is done to refresh them and align them to the market – they eventually die.  This is the nature of people (except we can’t be revived!), of products and of organisations and yet many of the businesses I work with are not aware that a lifecycle misalignment with their customers is one of their biggest reasons for falling sales.

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