Posts tagged Interpretative Phenomenological Analysis
Sensing me sensing you: don't leave customer experience to big data

Our senses take in vastly more information than our conscious minds. Successful companies get this: they know that our experience of a company or product or service is about so much more than just the point of sale. Customer experience is increasingly the source of competitive advantage. Yet most businesses ignore sensory information along the buying journey.

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New ideas and innovation: hiding in plain sight?

What if businesses could learn to see the world differently? In science, this is something that happens every day. Changing your perspective in order to understand a problem in a new way is part of the scientific method. But most businesses don’t work like this. When they do, it can have a profound positive effect on innovation and performance.

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