Posts tagged Co-created value
8 Tips to Building a Sales Person’s Value Proposition?

What is a sales person’s value proposition? This very interesting question was posed recently on LinkedIn.  The questioner asked: Is it Product Knowledge? Is It Customer Relationship? Is it Negotiation or Communications Skills? In this era of Web 2.0 – where buyers are better informed and demanding and have direct access to vendors and in an environment where businesses are reducing sales & marketing costs, what is the reason companies will continue to rely on sales people over other means to deliver sales?

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Review your Offerings to stay Profitable

A travel industry client of a colleague recently reduced its offerings down to a narrow niche of cruises and then focused its marketing effort and management time on ensuring these were profitable and generated cash quickly. While there was a temporary fall in sales, the company returned to positive cash flow and profit within a matter of weeks.

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