Value like beauty is contextual; it’s in the eye of the beholder. It depends not only on functional, rational factors such as price, security and speed but also on emotional factors such as, ‘what’s in this for me?’, and ‘how will this make me look?’. People are often unaware that they are making buying decisions based on unconscious, emotional factors. That’s why just asking people what they want, doesn’t work.
A renewed value proposition can bring directness, clarity and simplicity into what you do, how you think about your company and how you portray this to customers, both through your offerings and communications.Read More