Through our work, writing and speaking etc we get lots of questions and comments about value propositions. Reading through research material and general information about value propositions it seems that there are many interpretations of what is a value proposition. As a consequence, we want to get a snapshot of what people think about value propositions.

Please would you help us by filling out this short questionnaire. Link to questionnaire.. It should take 4 minutes and if you give us your contact details (which are only for our admin use and will not be displayed in the summary), we will send you the summary report in the Autumn. We will release this report to coincide with the launch of our book “Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit” by Cindy Barnes, Helen Blake and David Pinder, Kogan Page 2009.

We’ll let you know more about the book in the next newsletter; it’s due out later this year.

Link to questionnaire.