I saw this wonderful recycling point in Stockholm airport this week. Rather than just the usual signed bins that tell you, in a very rational way, which one to put your cardboard, glass or plastic in, this one gives an emotional sense of why you are bothering to recycle. The pretty, stylised tree with the natural looking birds nest in it is a great emotional reminder of why we’re recycling in the first place.
Dan Pink, bestselling author of A Whole New Mind and Drive has been writing and collecting stories about emotionally intelligent signage from all over the world. Signage like this that is thoughtful, emotionally intelligent and aids environmental action gets my vote.