We’re always on the look-out for the newest thought leadership when it comes to marketing and strategy. With 2018 getting off to a busy start for pretty much everyone we speak to, the best way we’ve found to keep up-to-date with the latest thinking is via podcasts.
We love podcasts. The time we have available to read a blog (don’t worry – we’re completely aware of the irony here!) seems to be getting smaller and smaller. Whereas listening to a podcast can be done while multi-tasking. We listen to podcasts while driving, while flying, while stood dangerously close to someone’s armpit on the underground, while at the gym, while cooking – the opportunities are endless.
We’ve compiled a list of the podcasts we recommend marketers and sales people listen to throughout 2018:
The ‘Call to Action’ podcast is first on our list. Brought to you by Unbounce, this digital marketing podcast is available every Wednesday and is guaranteed to provide inspiring and actionable listening material. The podcasts focus on providing advice in how to create amazing marketing experiences that “convert like crazy” while delighting your audience at every stage of their journey.
Listen here: https://unbounce.com/call-to-action-podcast/
The ‘Marketing Smarts Podcast’ is hosted by MarketingProfs and is available weekly. 30 minutes a piece, this podcast features in-depth interviews with marketers from all walks of life, delivering actionable insights and real advice to help you market smarter. You can browse through the podcasts they have in their vast library by topic, ‘top rated’, ‘staff picks’ and ‘most recent’ – what’s not to love.
Listen here: https://www.marketingprofs.com/podcasts/
Douglas Burdett hosts ‘The Marketing Book Podcast’. Douglas records weekly interviews with best-selling authors to help you keep up with what’s working in the quickly changing field of marketing and sales. Recent podcasts include Iconic Advantage with Soon Yu, Creating Signature Stories with David Aaker, Rise of the Revenue Marketer with Debbie Qaqish - and it would be remiss of us to not mention his recent podcast with Futurecurve’s very own Cindy Barnes focussing on Selling Your Value Proposition.
Listen here: https://www.artillerymarketing.com/marketing-book-podcast/selling-value-proposition-cindy-barnes
Next up, ‘The Brutal Truth About Sales & Selling’, brought to us by Brian Burns. Just a few examples of the topics discussed in this podcast include cold calling, spin selling, challenger sale, solution selling, advanced selling skills, strategic selling, LinkedIn, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales has changed.
Listen here: http://briangburns.podhoster.com/index.php?sid=2402
Seth Godin’s ‘Start up School’ demonstrates how to think like a disruptive entrepreneur. Seth is of course a huge thought leader in the marketing and business world, in his podcast he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.
Listen here: http://www.earwolf.com/show/startup-school/
‘Copyblogger FM’ is a must listen for those looking to improve their content marketing skills. Sonia Simone and a team of rotating experts discuss the week’s news and updates in the fields of content marketing, email marketing, copywriting, conversion optimisation, and more.
Listen here: https://rainmaker.fm/series/lede/
Listen and let us know which is your favourite. Better yet: let us know if we’ve missed any from our list that you swear by. We look forward to reading your responses in the comments below.