Company Culture is unbelievably powerful, it defines what and how work actually gets done. Our latest article explains a simple yet powerful way of looking at culture and how you can make changes, despite the doom-mongers who say otherwise.
Read MoreFrustrated by the lack of collaboration across his management team, my client called me. He was almost desperate for suggestions that would help him in building a successful cross-functional collaborative team. This team comes together for regular management meetings and is extremely focused on operational results (and highly successful at achieving them) but working together on cross-functional non-operational programmes for the business as a whole… well that’s a whole different ball game.
Read MoreLet’s face it; we all know it. 2019 is going to be a year of challenge and change and for some businesses there will be changes right across the spectrum. If you want to avoid behaving like an ostrich, sharpen your market position, and get ahead of the game, then may I suggest you have a crack at answering our top 10 questions.
Read MoreIn a recent conversation with a client team, they proudly commented that the thing customers valued most about working with them was their ‘reliability’. So, how did 25 insightful, rich qualitative interviews become distilled and summarised into such a catch-all, meaningless single word?
Read MoreWe’re always on the look-out for the newest thought leadership when it comes to marketing and strategy and the best way we’ve found to keep up-to-date with the latest thinking is via podcasts. So, we’ve compiled a list of the podcasts we recommend marketers and sales people listen to throughout 2018...
Read MoreThere are more negative emotional words (62%) than positive words (32%) in the English dictionary. The disproportionate way our brain has of filtering data, will have a significant impact on whether a customer chooses to spend money with your organisation again. When working with clients, we encourage them to understand and measure their value using the Value equation...
Read MoreCustomers are human; our responses are a mixture of cognitive, emotional and social. Customer experiences and customer journeys need to have psychological understanding at the heart of analysis, not just totting up scores on a tick-box form.
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