Organisations need help to make the shift from being product led to becoming truly customer centric. The essential part of this journey is to understand what customers value and why. That's what we do.

As social science researchers, business consultants and psychologists, we work with you to interpret people's behaviour and solve complex business problems.


We do take our own advice and have listened to our clients. In response to the feedback we’re delighted to launch our new web-based Value Proposition learning and coaching programmeMore details

Helen and Cindy,  authors or our latest book Selling your Value Proposition answer a frequently asked question ... What is a Value Proposition?

Learn more about customer-centric value in our white paper:

Harnessing Your Customer Truth explains how to create long-term growth by creating a value proposition that truly resonates with your customers

Buy or read an extract from the best selling book Creating & Delivering your Value Proposition.