Organisations need help to make the shift from being product led to becoming truly customer centric. The essential part of this journey is to understand what customers value and why. That's what we do.

As social science researchers, business consultants and psychologists, we work with you to interpret people's behaviour and solve complex business problems.


We are excited to announce that our latest book 'Selling your Value Proposition' is now available.

Amazon.co.uk - Buy here

Amazon.com - Buy here

Download a sample chapter

In the Press: Our CEO, Helen Blake, is quoted in the Independent.ie. 

The key to establishing your value proposition is to interview your customers, says author Helen Blake. "Don't rely on a questionnaire, to get under the skin of what matters to them you need to sit down and talk." Read more...

Learn more about customer-centric value in our white paper:

Harnessing Your Customer Truth explains how to create long-term growth by creating a value proposition that truly resonates with your customers

Buy or read an extract from the best selling book Creating & Delivering your Value Proposition.