Value Proposition Builder™

Our proven Value Proposition Builder™ methodology has successfully delivered results in hundreds of organisations around the world.

The Value Proposition Builder™ has six elements that lead directly to the creation of a customer-centric value proposition. Using the methods, tools and techniques involved in this iterative process, there are clear outputs at each stage of the process, ultimately generating a focused roadmap for differentiation.

 

Value Proposition Builder copyright 2021

Outputs from working through the process include:

Growth strategy for your customers

Value Proposition summarised into a Value Proposition Blueprint™

Differentiation for your company based on deep research and insights

Optimal market positioning

Impact and links with your values and brand

Value-prioritised portfolio of products/services

Roadmap for your products and services development

Evidence for how you deliver value

Implementation transition programme with marketing/agencies, including value messaging

The value experiences of your clients through direct verbatims


 

Learn more about customer-centric value in our white paper

Harnessing Your Customer Truth explains how to create long-term growth by creating a value proposition that truly resonates with your customers.


Futurecurve is both innovative and a safe pair of hands, a very rare and compelling combination. They lead projects through thought leadership and push us in ways that challenge our thinking
— Marketing SVP Europe, Global Financial Services